Tinder co-founder Christopher Gulczynski and former VP of design Sarah Mick recently unveiled Next, a new platform for music discovery that capitalizes on the dating app’s absurdly addicting “swipe left/swipe right” formula.
Tinder allows users to swipe their way through profiles of all of the singles in their area to determine who’s hot and who’s not; Next applies the same methodology to music, with artists displaying their talents in the form of brief video clips for potential fans to judge with a swipe of the finger. Next also features a leaderboard that ranks artists based on popularity, and gives users the additional option of following their favorite artists directly through the app.
Gulczynski says that Next aims to democratize access to new music by focusing on “the little guy” and giving everyone an equal footing to show off their musical ideas. “If the ‘music industry’ wants to be a part of it, we’re going to force them to play nice,” he explains in an interview quoted by The Next Web. “Next is always going to be a home for the person with a guitar sitting in their bedroom. It’ll never grow away from that.”
Anyone who’s spent more than a little time with Tinder (guilty as charged) knows that while you probably won’t find the love of your life hiding inside of the painfully superficial dating app, you might (ahem) score a few interesting, if embarrassing, anecdotes. The same appears to be true of Next, especially in its current early stages–you may not find your new favorite musician lurking beyond the next swipe, but you will almost certainly be equally entertained by the good, the bad, and the ugly along the way.
Next is available now in the iTunes app store.