The big record labels had better take notice, because there’s a new kid on the block.
In a new, first-of-its-kind partnership, song-identification company Shazam has joined forces with Warner Music Group to launch a Shazam-branded music label. The partnership will combine Warner’s marketing expertise with Shazam’s consumer-use data to help identify which artists and sounds are trending, as well as offering artists the opportunity to communicate with fans who Shazamed them.
Rob Wiesenthal, COO/corporate, Warner Music Group, had this to say about the partnership:
“By partnering with Shazam, a brand which is synonymous with music discovery for fans all around the world, we have forged a potent proposition: the first crowd-sourced, big data record label… While data and crowd sourced analyses will never be a substitute for the expertise and instincts of our A&R professionals, we do believe the information we obtain for this new label will provide very useful signals that will bolster our ability to find the stars of tomorrow… We are constantly seeking out boundary-breaking means of taking our A&R and promotional strategies to the next level, and this alliance creates unique and meaningful opportunities for both music fans and artists.”
With a community of 420 million users in 200 countries, approximately 10,000 songs are searched every single minute using Shazam. Combining this massive user base with WMG’s own group of labels will provide incredible opportunities to musicians and fans across the world. What this means for the future of the music industry at large remains to be seen, but the possibilities seem endless.