Sep 16, 2014
SFX Extends Reach With Awakenings Acquisition

EDM superpower SFX Entertainment continued to expand by making moves to acquire Monumental Productions, the producer of Awakenings Festival.

SFX Entertainment announced Sept. 15 that they would be acquiring Monumental Productions, the production company responsible for Awakenings Festival and other events under the Awakenings brand. Founded in 1997, the Amsterdam-based techno festival expanded from one to two days in 2014 and hosted over 60,000 people. The festival will continue to expand after SFX’ acquisition according to Awakenings founder, Rocco Veenboer, particularly in the UK and Australia:

“I am excited to become part of the SFX family, and thrilled that we will be bringing Awakenings to new locations and audiences around the world,” Veenboer said. “The power of SFX’s global reach will enable us to expand the Awakenings brand into the U.K., Australia, and beyond.”

SFX Entertainment Chairman and CEO, Robert FX Sillerman, is equally excited about Awakenings joining the company’s ranks of world-renowned festivals:

“Rocco and his team have built Awakenings into the strongest techno music event brand in Amsterdam, if not all of Europe,” Sillerman was quoted in the company’s press release. “We look forward to sharing the unique Awakenings experience with new fans in locales across the globe.”

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