New-school Spinnin’ Records star Oliver Heldens launched a label of his own today with Heldeep Records, whose inaugural release is Heldens himself as HI-LO, which we now know to be his alter-ego.
HI-LO is the formerly mysterious creator of Crank It Up, a suspiciously high quality piece of bass house released on Mad Decent in June. Billboard reports that Heldens revealed himself as the producer behind the HI-LO name as he cut the proverbial ribbon on Heldeep Records with the project’s sophomore release, Renegade Mastah. The imprint will house his own future releases as well as new talent.
For Heldeep’s debut, HI-LO crafts an ever-popular breaks-house blend in Renegade Mastah, built around the iconic sample originally taken from A.D.O.R.’s One For The Trouble and later popularized by Fatboy Slim.
Renegade Mastah is out July 20. Hear a preview above, and listen for it to get play on his Heldeep Radio show.