Eventbrite and social media research company Mashwork crunched a year’s worth of data from over 12 million social media and forum posts about 600-plus US venues to find out which are being talked about most and what compels fans to sound off from their favorite locales.
Millennial-aged fans account for 43 percent of the data, which offers insight into where and why this most coveted demographic posts the most. As broken down below, Hakkasan Las Vegas (pictured above) comes out on top of millennials’ most talked-about music venues on social media, followed by Webster Hall in New York and rival Las Vegas club Marquee.
With seven of the top 10 slots occupied by electronic music-specific clubs, the data suggests that millennial EDM fans discuss their passion much more actively on social media than those of other music genres, whose primary venues largely did not make the cut. Venues with no specific affiliation (“GA Music”), such as Lincoln Center in New York (#8), came out ahead when the top 100 are broken down by type (below), presumably driven evenly by their large volume of fans from all forms of popular music.
The study also digs into why fans are posting, with support and appreciation for the artist or experience at the venue leading with 44 percent. Narcissism comes in second, with 34 percent of posts calling attention to the user’s outfit or general lifestyle (#selfie, anyone?).
Read the complete report here, including suggestions on how to apply these numbers to your venue’s marketing efforts.