To add to Sony’s announcement that it would pull its entire roster from SoundCloud’s server, Mixcloud made their own move to divert more users by introducing a tool to import files to its platform from SoundCloud.
The new import tool allows artists on SoundCloud to upload their all of their mixes in one move. It arrives at a perfect time to counter-act SoundCloud’s partnership with Zefr, a copyright infringement software company, that has been responsible for a rising number of artist’s mixes and remixes being pulled from the service.
Though Mixcloud operates at a fraction of the user base of SoundCloud and is still thought of as being more for long-form formats like podcasts and mixtapes, it now sees itself positioned as a contender in the streaming realm like never before.
You can check out Mixcloud’s import tool and start transferring your own mixes here.