As mentioned, I was surprised a few weeks ago to learn that Martin Garrix’s Animals had become big news in the UK–big news to the point at which my friends were doing amusing impressions of the lead synth, and since then, you can’t walk down the street without hearing it. In a strange quirk left over from the days of vinyl, despite being released on Beatport in June, Animals only saw a “full” UK release on iTunes this week, and as predicted by many, the 17-year-old Dutch producer achieved his first UK #1 on Sunday.
It follows the likes of Storm Queen’s Look Right Through as a track that has been massive in the EDM scene for months before suddenly topping the mainstream charts. On both sides of the Atlantic, it’s great to see essentially niche “underground” tracks being appreciated by the masses and flying the flag for dance music. Animals has now spent eight weeks on the Billboard Dance/Electronic chart, currently peaking at #5.
This could be just the beginning for Garrix, who has recently signed to Scooter Braun’s SBP agency, joining the likes of Ariana Grande and Justin Bieber. It might sound very far from the world of underground EDM, but Braun doesn’t care about genre, and is trusting agent Michael George to maximize Garrix’s potential. It certainly seems to be working so far, and as we approach the end of the year, the future looks promising for EDM, especially for producers like Garrix, who has the weight of the music industry behind him while keeping his musical integrity perfectly intact.