Feb 10, 2013
LT3 @ Sound Nightclub: Seth Troxler
Life & Death feat. Scott McCloud - Step Aside (Lightweight) (Jamie Jones Melodic Remix) [Visionquest]
Ryan Crosson & Cesar Merveille feat. Greg Paulus - Again & Again (Original Mix) [Visionquest]
Laura Jones - Lose Myself (Original Mix) [Visionquest]

Last Friday, LessThan3 had the privilege of checking out SOUND Nightclub, Hollywood’s new electronic music hotspot, as they kicked off February with a performance from ResidentAdvisor’s #1 Top DJ of 2012 and Visionquest label founder Seth Troxler. Resident Lauren Lane opened the night.

SOUND is a product of Muse Lifestyle Group, a Los Angeles luxury hospitality company, and was unveiled on New Year’s Eve 2013. The venue is located right off world-renowned Hollywood Boulevard and is conveniently located next a staffed parking lot, minimizing the amount of time you spend hunting for a place to put your ride.

As long as you show up before 10:30PM, getting in the venue is relatively easy. Once inside, you’re transported into SOUND’s 8,000 square foot full-sensory experience. Gogo-dancers clad in Victorian-era burlesque attire are scattered around the club, either inches away from you as they stand against the wood walls or above you as they dance seductively on large, multi-leveled cages made out of perforated metals. The dancefloor is a sunken area in front of an elevated DJ booth surrounded by private tables, allowing for patrons to enjoy an intimate night with the artist.

The perfectly balanced audio system is provided by premiere speaker designer and manufacturer Funktion One, filling SOUND with crisp high and middle frequencies alongside deep, resounding bass notes. As for visual effects, the wall behind the DJ is covered in multi-colored LED elements while projection screens display 3D video content around the dancing area. This made for an enchanting environment to enjoy Troxler’s show, one that needs to be experienced in person to fully enjoy. SOUND also has a selection of panini, sandwiches, fries, tacos and sliders that can be ordered at the food bar or at a table so you’ll never go hungry.

Seth Troxler mentioned in a recent interview with LessThan3 that the explosion of EDM isn’t “really [his] vibe” as he’s maintained an underground presence despite performing bigger and bigger gigs. And this underground presence was apparent in his performance at SOUND. Troxler played a set of eclectic house beats that kept the dancefloor grooving.

All in all, SOUND is an exceptional venue and Troxler’s performance made for an enjoyable night that kept me smiling, dancing and well fed. Be sure to check out SOUND Nightclub’s Facebook for their upcoming shows and make your way out to a Seth Troxler show when he’s in your town.