Dec 07, 2015
Live Nation Head Of Electronic Music James Barton To Join SFX

James Barton, Live Nation’s President of Electronic Music, is set to take up a “senior position” at struggling events company SFX, the New York Post reports.

Barton founded club night Cream in 1992 in his home city of Liverpool before moving to the US in 2002 to work for Live Nation after the events giant bought his company. His tenure has seen him become highly regarded within the industry, being voted the “Most Influential Person In EDM” by Rolling Stone in 2014. His exact job position at SFX hasn’t been announced by the company, but it is said to be “senior,” and comes amid reports that directors are unhappy with current CEO Robert Sillerman.

SFX have hit headlines recently for all the wrong reasons, including reports in late November that the company is nearing bankruptcy. SFX went public in 2013 with a share price of $13. As of today (Dec. 7), the share price closed at just 30 cents, having lost an enormous portion of its value in the last few months alone.

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