Nov 16, 2015
Sir Bob Cornelius Rifo

SBCR (aka Bloody Beetroots frontman Sir Bob Cornelius Rifo) discusses his new music for Dim Mak, the future of the Bloody Beetroots, and a decade of leading a crazy electro-punk life defined by genre-smashing tunes and a love of the Sex Pistols.

SBCR - Spider (Original Mix) [Dim Mak]
LessThan3: Three EPs in one year! What precipitated the decision to get back in the studio under the SBCR moniker?
SBCR: I felt a strong desire to return to the essence of making music starting from scratch. Earlier this year, I started a mass hunt for new and interesting music–I want to work with unknown artists and producers that inspire me.
By the end of the year I will have figured out where to go with SBCR and how to use this new blood to feed the Bloody Beetroots project.
LessThan3: You’re working with Steve Aoki and Dim Mak for these EPs. How did that come about? Were you shopping around the tracks to labels, or was this always something that you specifically wanted to do with Steve?
SBCR: Working with Steve has given me pure freedom. I’m able to do whatever I want, and that’s what I love the most about Dim Mak: no restrictions. The Bloody Beetroots started because of Dim Mak, and I thought it was a good idea to “reboot the system” as SBCR through the same label.
LessThan3: You mentioned discovering some newer and artists to work with. What went into this process for you?
SBCR: As a producer, you get to a point of having to challenge yourself and to do it properly you gotta get out of your comfort zone.
You must shake some new hands and see what’s going on around yourself. I almost left the festival circuit to focus on the club scene. There’s a new “hungry for new sounds” crowd showing face and if you really think about it, that’s where it all started. Playing big festivals is cool, but you don’t get the sweaty contact with people. That’s the one thing I need to regenerate my blood.
LessThan3: Of the new material from you, Spider is a standout track. Can you break down the process behind putting together that single?
SBCR: It’s about pushing all limits and expanding my horizons as wide as I can. I want SBCR to be about music more than ever. I’ve been allowing myself to be inspired by everything I like and most importantly, meeting lots of interesting people who give me a new light and a different view of what I have. No restrictions, no preconceptions.
LessThan3: Who are these people who are inspiring you? Is it all people from music, or are they from other walks of life, too? Also, how do their influences directly manifest themselves in your sound?
SBCR: Anybody who is real and touches my soul [inspires me]. My language is music: the best language I know.
LessThan3: People are discussing “the fuzz” when it comes to the SBCR sound these days. What does that phrase mean to you?
SBCR: it’s like filtering out everything i hear through a fuzz box. The SBCR sound is fat and distorted.
LessThan3: Standing outside before coming into the club, people were very excitedly discussing classic Bloody Beetroots moments and tracks. What specifically of the Beetroots style and legacy can be heard in the SBCR material?
SBCR: The Bloody Beetroots is my main soul, but to evolve, I must take this journey as SBCR. SBCR is development and research: two necessary elements for evolution… including the human aspect.
LessThan3: How many SBCR tracks do you have completed?
SBCR: Man, I have hard drives full of tracks. I have so much music that I have no idea how to release it; it’s a drama! Instrumental tracks, techno, house, trap, fuck–all kinds of crazy stuff. One of the latest experiments is a new track with Gallows! I cannot wait to release it to the world!
LessThan3: If there was a punk rock act that you could work with, who would that be?
SBCR: My dream would be the Sex Pistols and they probably don’t a give a shit but I’ll try!
LessThan3: Oh no! Johnny Rotten, even? He’s still around, right?
SBCR: He’s been around with PIL! I’m sure he will be the first one to say “fuck you, go back home and stay.”
LessThan3: In your career, who were the artists who have actually left you sorta starstruck in the studio?
SBCR: Working with Paul McCartney was the thing and I’m really grateful to my friend Martin “YOUTH” Glover for having made it happen. I learned so much–music has no boundaries. The same goes for Peter Frampton, Tommy Lee and Penny Rimbaud. Music truly amazes me.
LessThan3: What advice would you give to a younger producer trying to find themselves and their sound?
SBCR: I always start from the premise that in order to express something you must be a great person with a great personality. There’s no better way to succeed other than to search for ourselves in deep experiments of all kinds. I’m not talking about what software to use; I’m talking about living life intensely. I believe the secret of the human soul is all there.
LessThan3: So, you mentioned Bloody Beetroots 2017. That’s a decade of Bloody Beetroots music. What’s that going to feel like for you?
SBCR: 2017 will be the tenth anniversary of the project–I feel lucky and blessed to have carried on for so long. I want to show people all the nuances that have never been told through music, photos, videos. All material never released. Everything about my not-only-musical journey.
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