Feb 23, 2012
interview
Manufactured Superstars

Manufactured Superstars exploded recently with their pop-infused house sound, & it must be doing well–drive around Vegas & you’ll see their billboards. MFS member Matt spoke with us about the meaning of their name & some upcoming collabos that might surprise you.

Manufactured Superstars & Jeziel Quintela feat Christian Burns - Silver Splits The Blue (Extended Mix) [Magik Muzik]
LessThan3: We at LessThan3 have seen quite a few of your shows. What is your philosophy of the live DJ set?
Shawn: Fundamentally, we do edits of every track we play. We want to be different than other DJs and play what are the best parts of the song to keep it the most fun. We love energizing the crowd and making everyone have a good time. We also don’t take anything too seriously. The biggest thing is just playing good music that’ll take boys and girls on the dancefloor on a journey through different styles, from house to progressive.
LessThan3: We heard your track Take Me Over getting a lot of play on many podcasts, local radio, and Sirius XM. We just saw that you released a dubstep remix of it. Is it typical of your guys sound?
Shawn: Well, dubstep is just massive right now, and we’ve always supported breaks and drum’n’bass. We asked some local Denver artists named J Flash & Tyler Blue to do the remix. We’ve been closing our shows with it; it’s a great way to break out of four-to-the-floor beats. It’s a fun tune, but I wouldn’t say we need a dubstep remix of everything we do.
LessThan3: To what extent do you think all artists these days are “manufactured” by their record labels, social media, management, and the like?
Shawn: That’s kind of a loaded question, but to be honest I don’t think anybody is “manufactured” in a literal sense because there is so much work that goes into it. The term “manufactured” means that an artist has a team of good people working around them. It’s hard for any artist, whether in pop, dance, or hip hop, to break out and build a brand in the music industry without a full team. Manufactured Superstars is really just a play on that.
LessThan3: What would you recommend for aspiring artists trying to make it big in today’s age?
Shawn: It takes a little bit of wealth and some big media cannons. A lot of people who’ve broken out fast like Avicii and Alesso got up that way. Some of the guys who have been around for awhile like the Bingo Players broke out by having a unique sound. You got to make good quality productions, try to do remixes, and again, just keep doing the hustle. The biggest thing is to do something that’ll make yourself stand out. Whether you’re a sexy girl and that’s your look, or you’re a serious guy or a kooky guy, you’ve got to come up with your own unique image. Everyone that’s breaking out has their own look and sound. I would say that’s the most important thing. After that, it’s a 24 hour hustle for everyone, including world touring DJs like Tiesto. I recommend taking every interview, every gig, every e-mail, as well as replying to every post on Facebook and just really give it your 100%.
LessThan3: We’ve seen that the major labels plan to abandon the CD format by the end of 2012. What are your thoughts on this historic move, and do you think it will impact you in any way?
Shawn: It’s just the evolution of technology. Even some Macbooks and new cars don’t have CD drives in them anymore. It’s just like the transition from 8-track to cassette tapes. Many of the cars manufactured in the last two to three years come with USB ports for flash drives or iPods. It’s better to have a reusable format whether it be your Blackberry with an SD card or an iPod. We actually printed some CDs for our newest EP, but typically most of the sales come from digital stores. Most people are listening to music on digital programs; I can’t even remember the last time I actually listened to a CD myself to be honest. Even when we test out new tracks we just put them on a USB stick and bump them in my car.
LessThan3: What is the greatest threat to the EDM industry nowadays?
Shawn: From my perspective, I’m a bit concerned that the mainstream songs are getting played out way too fast. I think that’s what happened to hip-hop, where you go to a club and you can only stand hearing Jay-Z’s Empire State Of Mind so many times. Nowadays, you can go to a club and only stand hearing a big EDM song so many times. Some DJs are overusing popular EDM tracks. However, there are so many diverse sounds being spun by DJs around the world that I don’t think it’s really that big of a threat or problem. As long as artists keep pushing the boundaries and making quality music, EDM will continue to stay as the mainstream throughout the world and in North America for many years to come.
LessThan3: Do you guys have any big moves planned for 2012?
Shawn: We have another single coming out with Jeziel Quintela called Silver Splits The Blue. We have the amazing vocalist Christian Burns on the track, who’s done work with Tiesto and Armin van Buuren. The tune’s more on the progressive side and we’re very excited about the remixes for it. Other than that we’ll just continue touring, and doing our best at playing good music. We also did an upcoming remix for the track I Can’t Sleep by Marcel Woods. Another remix for Pitbull’s International Love is really dope.
LessThan3: What’s the best way for a fan to approach you?
Shawn: At a show just come over and say hi, and if we have the time we’re always more than happy to talk to people. It’s just sometimes when I’m running through the club scatterbrained in between five conversations it’s a bit tough. But just go ahead and say hi!
LessThan3: If the world were ending in LessThan3 minutes, and you had an iPod with every song ever made on it, what would you listen to?
Shawn: I would put it on shuffle and let it randomly pick one.
LessThan3: Describe your sound in LessThan3 words.
Shawn: Fun, Sexy Kickdrums
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