Oct 01, 2012
Boys Noize

Alex Ridha, aka Boys Noize, is somewhat of a cult figure in the world of EDM; his fans adore his ferocious, tech-electro beats. Right before his “Out Of The Black” release, Alex spoke about what we can expect from the new album & his gigs at underground venues in Berlin.

Boys Noize - What You Want (Original Mix) [Boysnoize]
: New album out 10/8 digitally, 10/16 on CD + 3xLP via Boysnoize Records in America (Pre-sale HERE), first ever American live tour starts 11/23.
LessThan3: How do you go about deciding what sound you will play for each crowd you play for?
Alex: Every time I DJ I do stuff for the moment. I don’t like to go to a gig knowing what I’m going to play. There’s a lot of randomness, and that’s why I love it so much. If I had a set plan, I wouldn’t really enjoy it.
LessThan3: You play at a lot of HARD events here in the US, and we understand that you’re good friends with HARD CEO Gary Richards (Destructo). How did that relationship come about and in what ways have you worked together?
Alex: It was because Gary has been booking me since 2007, and I always really enjoyed the HARD shows—they were some my favorites to do in the US. I would be playing with Diplo or Justice–DJs I’m big fans of. I like the way he pushes young talent and mixes up the sound at his shows, rather than just putting mainstream DJs up there. I also love his Technology track—I’ve played it so many times.
LessThan3: Does Gary ever approach you for feedback on which artists he should book for his events?
Alex: We talk about artists that we like all the time. I’m not an official creative mind behind HARD, though.
LessThan3: Who are some of your favorite producers in the game right now?
Alex: It’s a lot of the really young kids. When you start producing, you have this innocent way of working with sound. They also sample a lot of things that I have never sampled, like R. Kelly or something, and it can be very refreshing. I just signed a 17 year old kid, SCNTST; he is super fresh and puts out a ton of diverse music. I also have a lot of producers who I have always liked everything they make, like Mr. Oizo, some old-school techno guys—way too many to mention all of them.
LessThan3: When you play in America you’re known as the German rebel who plays outrageous techno and electro records. Is your sound viewed similarly in Europe?
Alex: I’m not really sure, to be honest, but I think every time they come and see me they see something fresh that has a huge party vibe, no matter where I play.
LessThan3: You and Mr. Oizo did that Handbraekes EP a few months ago. Do you intend on doing any live performances with him or have you already?
Alex: We DJed together in Paris a few weeks ago for an Ed Banger party. He’s not really that much into DJing; he’s like the crazy professor who does amazing productions. It’s possible that we may do it more in the future, though.
LessThan3: Tell us about the creative process behind your upcoming Out Of The Black album?
Alex: I didn’t really go into the studio saying “OK, I want to do this or that.” I would just start making sounds and putting them together and seeing what stuck. It was the first time I took off to work on production—I didn’t play any festivals except HARD and Electric Zoo 2011 during the recording process. It was very refreshing to get all of the touring out of my head and be at home in the studio. 80% of the album tracks were done this year. XTC, Reality, and Circus Full Of Clowns are a little older, but the rest is very new.
LessThan3: Your collaboration with Snoop Dogg, Got It, may have been his last work before he morphed into Snoop Lion. What about his work did you find interesting enough to want to work with him?
Alex: I love Snoop; I grew up with his sound. It’s tricky to get Snoop on a house track, so I was trying to make the coolest record possible that would work for him, so I played him a bunch of old school Chicago booty bass records and said “let’s do something like this,” and it just worked. I sent it to some close friends and producers and they all loved it immediately, which made me a lot less nervous about it.
LessThan3: You’re just about to embark on your Boys Noize Live tour. What can we expect from this tour as compared to previous tours you have done?
Alex: It will be the first time that I will play an eighty minute set of only my music. I’m also going to have some pretty crazy production and visual elements that I haven’t used before.
LessThan3: What’s the best venue you’ve played at?
Alex: Most of the time it’s the small clubs that I enjoy the most. The first thing that comes to mind is the release party I had for my first party in Berlin. You had to go through a Turkish grill, then through a bathroom that went to a corridor, that then went into a run-down house. There were no flyers, no posters, nothing, but it was packed with 400-500 people. I always like the word-of-mouth parties, because people come for the music; it’s not about the festival or the club itself.
LessThan3: If the world were ending in LessThan3 minutes, and you had an iPod with every song ever made on it, what would you listen to?
Alex: I Need Love by LL Cool J.
LessThan3: Describe your sound in LessThan3 words.
Alex: Party techno.
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