Sep 16, 2011

Trance stalwart Andre Tanneberger, aka ATB, currently sits at the #11 DJ spot after over two decades of making dance music. LessThan3 spoke with the legend about his long career, where he sees his sound going, and the importance of maintaining a connection with his fans.

ATB & Dash Berlin - Apollo Road (Club Mix) [Kontor]
LessThan3: What were your experiences like at Electric Daisy Carnival and Ultra Music Festival?
Andre: This year’s EDC Las Vegas and UMF were absolutely incredible. Are there any words to describe what it is like to play at the A State of Trance stage at UMF as well as at the EDC festival in Las Vegas in front of ten of thousands of people? Images say more than words in this video.
LessThan3: What’s left to accomplish on ATB’s bucket list as a DJ?
Andre: Oh, I think there are more than enough clubs and festivals all around the globe still to be discovered, as well as countless people to meet and party with.
LessThan3: You have such a strong fanbase–how is it that you are able to stay so beloved after all of these years of new faces and sounds?
Andre: For me it’s very important to be always in direct contact with my fans. Playing and celebrating with them is the best way to get in direct contact, of course, and thus I try to tour as much as possible. Another medium that’s getting more and more important over the past years is the internet. For example, I use my Facebook page to get in touch with people all around the world no matter where I am. I can post personal comments, pictures, videos and get direct feedback from my fans. This makes my Facebook page a very personal one; the people see and know that it’s me, the real ATB doing the posts, and not somebody from my management. All postings are 100% made by myself, and I think the people appreciate this personal contact. Besides all that, I never want to miss the experience of meeting and partying with the people directly. To travel all around the world and meet my fans face to face is what makes my life and work so special.
LessThan3: How would you describe dance music in America today? Do you think that the commotion will last, or will it be eventually replaced?
Andre: Electronic music is getting more and more important all over the world within the last years and deserves its position as an inherent part of the international music scene. I am really happy to see that the electronic music community in the USA is growing, and I am very happy to be a part of it and to assist in this ongoing process. But as with every music style I hope it won’t be overexcited. Every genre has a coming and going in popularity. Eight years ago, electronic music was very present on radio stations in Germany. Today, most of the radio stations play a minimum amount of electronic music tracks. I think this happened due to the overflow of electronic music at the time. In my opinion, hip hop has been current in the USA for a long time. After such a long time, the people are searching for a new sound, and this is the chance for electronic dance music. I really hope that electronic music will establish a lasting position among popular genres in the American music scene.
LessThan3: What is your main advice to anybody looking to be a DJ?
Andre: I think today it is not just important to be a good DJ and to play a perfect set. You also have to be a personality on stage, connect with the people, and read their instant feedback on the dancefloor during your set. I see many DJs who just play the music for themselves and do not work with the audience. This is a shame; music is such an universal language that can be used to guide people through different feelings and to make them feel what you feel.
LessThan3: What do you see happening to labels in the future as music becomes more freely distributed on the internet?
Andre: I really don’t like this upcoming mentality of seeing music as a free good. Most people just listen to the music, but don’t know how much work and effort is behind the production. Of course it’s good that through the internet music is available everywhere in the world, but people also have to understand that music comes at a price.
LessThan3: Having so many legendary hits, what are you aiming for this decade in terms of your sound? Any tunes coming up we should know about?
Andre: I just released my Distant Earth remix album; I’m really excited cause it’s the first remix album I’ve released. My new single Move On has also just been released, so it will be a really great month.
LessThan3: If the world were ending in LessThan3 minutes, and you had an iPod with every song ever made on it, what would you play?
Andre: Shuffle and surprise.
LessThan3:Andre: Describe your sound in LessThan3 words. ATB.
Airplay enabled