Aug 13, 2015
Hot Chip’s ‘Started Right’ Gets A Lo-Fi Video

British electro-pop group Hot Chip delivers a retro-tinged music video for the funky single Started Right off their sixth studio album Why Make Sense?.

Directed by Rollo Jackson, who has previously made the group’s video for How Do You Do?, and another for band member Joe Goddard’s side group The 2 Bears, the music video employs the director’s recognizable lo-fi style. The main character is a young brunette who lip syncs to Alexis Taylor’s unmistakeable vocals while going through multiple costume changes, and it’s all set inside a cheesy karaoke bar.

You can purchase Why Make Sense? now via Domino, and watch Hot Chip’s recent performance of the single on the Conan O’Brien Show here.

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