Pictured: Maya Jane Coles at Hard Day Of The Dead. View more pics from the festival here.
In a firmly male-dominated industry, HARD Events’ head honcho Gary Richards just shared plans to boost the ratio a bit by hosting an all-female-DJ festival in 2014.
In an interview with Wildspice Mag, Richards was asked why he thought the EDM scene is such a sausage fest:
“…I try my hardest to mix it up…I dunno why it ends up being more male-driven. But I think hopefully it changes. I would love to have 60 female DJs that are all awesome. To me, I always think everything’s better with girls…there’s tons of cool female artists, I wish there were more.”
But the man has a plan: throw a festival featuring exclusively female talent.
“I’ve been asked this question so many times that I feel like we need to develop it more. You know develop a brand or something…to give girls more of a chance… I have a concept for a show that’s all girl performers… It’s not a 70,000 person event. But I do see more females coming up and… I’m definitely gonna do it 2014.”
Richards goes on to explain the difficulties of distracting himself from his usual 70k-person events for something that may or may not turn as large a profit, but he says when it comes to throwing monumental events, money’s the last thing on his mind.
“I’m not worried about selling the tickets, it’s just getting them all at the same time… The problem is around here, these dudes they want me working on another festival with 70,000 people. This is just something really cool to do. I just do cool shit ‘cos i like to do it. Everybody wants me spending my time on something that’s gonna make money…To me it’s not even a money thing…The key to it is I’ve got to be able get them all in the same place at one time. The thing is I can’t pay them as much. See when it’s the festival you’re doing 60- 70,000 people, you can pay people more money. But this show will probably be at the Palladium, so if I want to get five or six girls from around the world, you know it’s gonna be tough to make it work.”
Read the full interview here, and check back for deets on what could be the first-ever, all-female EDM festival.