UK’s Gold Panda celebrates fans and his hometown of South London in the official video for Community, a string-doused house track off of his Half Of Where You Live LP released in June. The video, produced by British clothing label LUX&NOAH, is an installment of a collaborative project between the label and Gold Panda called LNGP.
According the brand, “LNGP is a project that consists of a capsule menswear collection, prints, visuals and film. We research and design every aspect together to fully ensure an honest representation of who we are collectively.”
According to Gold Panda, who was initially against combining his music with fashion, “Lux&Noah have opened up another avenue for me to be creative, and I think the reason why I had reservations previously about such a thing was that I didn’t feel like I had any connection with fashion or anything worthy to contribute. This collaboration isn’t to make Gold Panda merchandise to sell, but just to be creative in another way.”