In the newest chapter to emerge from the SFX story, it appears that billionaire Dutch media boss John de Mol has been tapped to buy ID&T from the beleaguered company.
According to Dutch dance news source DanceNL, de Mol (pictured), who made his fortune developing television programs like Big Brother, Fear Factor, 1 vs. 100, and Deal or No Deal, is having “extensive discussions” to purchase the event production company responsible for festivals such as Mysteryland, Tomorrowland, TomorrowWorld, and Electric Zoo.
This isn’t de Mol’s first introduction to the dance music world, either. For many years until its acquisition by BMG, de Mol owned music publishing company Talpa Music BV, whose catalogue included songs from Tiesto, Afrojack, Fedde Le Grande, Laidback Luke, Nicky Romero, and more. As well, de Mol was the original creator of The Voice Of Holland, which eventually became The Voice in America and around the world.
With SFX on the verge of bankruptcy, it seems like only a matter of time before all of the company’s assets are sold off in a fire sale.