As every DJ is currently making clear, “it’s that time again” as voting opens for the annual DJ Mag Top 100. As always, the subject is causing the usual mix of reactions on Twitter, with some DJs more keen than others to make their way up the standings.
Whether you support the poll and vote for your favourites, or think it’s a pointless marketing game, it’s certainly clear that what started out as a simple magazine poll is now one of the most discussed events on the dance music calender.
While the votes are gathered and the PR campaigns are mounted, we’ve gathered some of the best reactions from those in the running, starting with Steve Helstrip of The Thrillseekers.
It's that time again when every email & status update starts with 'it's that time again'...— The Thrillseekers (@SteveHelstrip) July 13, 2014
Of course, there are always those who aren’t too keen on the process, like deadmau5 (surprise!).
great. the dj mag poll again. i cant believe people still care for this.— deadmau5 (@deadmau5) July 13, 2014
just get it over with and put paris hilton in the top3 already and be done with it so my timeline is filled with the usual #EDM shit.— deadmau5 (@deadmau5) July 13, 2014
Others are a little less tactless about it, with Paris Blohm giving a more in-depth analysis…
…while Felix Cartal draws some analogies.
imagine if the oscars were like the djmag top100 poll, Matthew Mcconaughey blowin up my timeline bein like "vote for me plz!"— felix cartal *~ (@felixcartal) July 15, 2014
Some have chosen to highlight the problem with “vote buying” which plagues the poll, and the DJs who are targeted. Mat Zo takes us down the rabbit hole…
Have you ever wondered how buying votes for dj mag polls works? pic.twitter.com/Iz0uCFfQff— DJ On Spec (@Mat_Zo) July 13, 2014
There are social media companies that sell votes and some labels and agencies will buy votes for their entire roster— DJ On Spec (@Mat_Zo) July 13, 2014
I have a friend who started one such social media company and hes made tons of money off of it— DJ On Spec (@Mat_Zo) July 13, 2014
Youd be surprised how many big names subscribed— DJ On Spec (@Mat_Zo) July 13, 2014
…but fellow Anjunabeats regular Audien isn’t bothered…
thank god fake DJ mag voting company proposals go to my spam folder so I never have to see them with actual emails— Audien (@Audien) July 14, 2014
…and Chris Lake recommends just ignoring the whole thing!
Now is the best time of year to be ignoring many DJ's twitter and instagram feeds. See you in September :)— Chris Lake (@chrislake) July 13, 2014
might as well say - "vote for me so I can chart high, charge more to come and play near you, and charge you more to see me DJ"— Chris Lake (@chrislake) July 13, 2014
Others are embracing the concept, with some of the top names from 2013 all too keen to ensure they keep their position or improve on it. Hardwell shot to the top in 2013 and isn’t shy about his plan to stay there, “daring” his fans to vote for him with a video showing what his friends dared him to do when he won…
Five-time #1 Armin van Buuren keeps things simple, and is notably indirect about things…
Interestingly no one else in the top five has launched any sort of publicity drive, with Avicii, Tiesto and Guetta keeping quiet so far. It’s early in the voting process, but maybe the big boys are happy to let their global presence do the talking.
Moving on down the charts, last year’s #6 Dimitri Vegas & Like Mike have launched a promo video to help boost their way up the standings. The duo’s massive live presence over the past year is giving them a good shot at the top 5.
As for the best of the rest, Nicky Romero is offering to phone you directly if you vote for him…
…Steve Aoki is posting photos of himself as a baby…
…while last year’s #10 Dash Berlin is already booked to play the results party in London on Oct. 18…
So whether you’re interested or not, remember that your vote for the little guys might make all the difference when it comes to getting genuine talent to the top, rather than someone with overnight success…
Martin garrix will take #1 spot in Dj Mag Top 100...juuuust watch!— Devaux (@D3VAUX) July 13, 2014
…you’ve been warned!