May 13, 2015
The Digitally Imported Dial 10: Deep Nu Disco

We’re back with our weekly series with Digitally Imported, The Digitally Imported Dial, where we highlight some of the best channels and shows available on the web’s premier electronic music streaming radio platform. Every channel is curated by hand, so we’ll hear from the men and women behind the scenes how they bring us the music we love.

This time the “vibe-based” channel of Deep Nu Disco is under the microscope. We’ll learn from the programmer, Phillip Galaviz, how the Deep Nu Disco classification came about, his experiences in the burgeoning underground electronic scene in Denver, and why he thinks radio edits are so important. Read on.

Phillip helped build the underground electronic music movement in Denver from scratch:

I played violin and viola from grade school through high school. Then as a teenager in the ’80s I developed a taste for new music that was typically not played on mainstream radio. At the time my best friend’s brother was a music major in college and exposed us early on to independent record stores and educated us on how to discover new music in a variety of genres. My biggest influences were new wave/industrial/indie and funk/R&B. In 1993 my brothers, a couple of close friends, and I started a production company that threw some of the first and largest warehouse parties in Denver. Many people might be surprised to know that Denver has had a thriving underground electronic music scene for more than 20 years!

Currently, aside from curating music for DI Deep Nu Disco, I also work in the marketing department in the Denver office of Digitally Imported and run my own production company, IMD (Interactive Media Design). We are a group of graphic designers, DJs, producers, bloggers, photographers, and renegades that volunteer our time to work on music-related projects. Currently we operate a Discogs store stocked with a 20 year collection of curated vinyl. We also operate a “silent disco” company called Sound Off, and this summer will be collaborating to stream a few live shows on the DI Deep Nu Disco channel.

He gets a lot of help from labels and artists in picking music for DI Deep Nu Disco:

I still discover new music the same way I’ve done in the past: a lot of research, reading blogs, following trending artists, and digging through promos. I have to give credit to the people I collaborate with like Spirit Soul Records (Sweden), Addicted To Music Radio (Bulgaria), N.D.Y.D (Berlin), Spa In Disco (Spain), as well as many up-and-coming DJs that work tirelessly to bring me content for the channel and share their passion for the music that is presented.

Deep nu disco is “more of a tagline than a genre:”

As it is with some of the other channels on DI, Deep Nu Disco is more of a tagline than a genre. As the channel programming at Digitally Imported was expanding a couple years ago, I had the opportunity to pitch a new channel to our CEO, Ari Shohat. At the time we hadn’t yet created Deep House, Nu Disco, or Indie music channels, and the playlist I presented to Ari was a cross between all those sounds. So we agreed on naming the channel Deep Nu Disco with the intention of programming music that wasn’t as much genre-specific but more vibe and tempo related. Now that we have more granular channels on DI such as Deep House, Nu Disco, and Indie specifically catering to purists of those genres, my programming has shifted to feature more mixed show content with label showcases and DJ highlights, still with the intent of providing a channel that remains vibe-based. I like to think fans of various house music genres can jump on my channel anytime, discover new music or DJs they have never heard before, and listen for hours and be entertained.

DI Deep Nu Disco has a lot of custom content geared toward label and DJ collectives:

My favorite programs are the one-hour DJ mix shows that air Monday through Saturday starting at 1 p.m. EDT. Each day has different music and highlights label or DJ collectives from around the world. We have an awesome calendar that is integrated into the DI website as well as our mobile apps, which makes it easy to follow and share these programmed shows.

Phillip has two go-to labels that exemplify the sound of DI Deep Nu Disco:

Its difficult to pick one track that is the quintessential sound of Deep Nu Disco; however, Spirit Soul Records and Nang Records definitely hit the vibe of the channel.

The lack of radio edits can be a hindrance when choosing music for DI Deep Nu Disco:

Why are artists not producing more “radio edits” of their tracks? There was a reason radio edits were released back in the day–it was for commercial use. Now that vinyl is gone and the release of EPs without radio edits seem to be the only option, we as consumers and curators are left with seven-minute tracks which are clearly made for DJ mixing. Perhaps if DJ/producers made radio edits available to the consumer and long play versions for DJs they might sell more music?

Like Mike with DI Deep Tech, Phillip also maintains a Facebook page to gain listener feedback:

I’m hoping with the updates we launched to our mobile apps and website we will get even more feedback. I manage the DI Deep Nu Disco Facebook page and I monitor the channel website activity. Our developers have also created some great backend tools and reports that we get monthly to track this information, too. These tools help all the curators like myself quickly adjust our music selections to fit the wants of our listeners and allows us to give feedback to the labels and artists. It’s like a big circle of quality control which also separates us from other streaming services.

Listen to the Digitally Imported Deep Nu Disco channel here.

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Download the Digitally Imported app here.