Dec 03, 2013
David Guetta Focuses Fans Into ‘One Voice’ With New Video

David Guetta uploaded the video for One Voice featuring Mikky Ekko today, the product of his collaborative effort with the United Nations and their #TheWorldNeedsMore campaign.

The video, with its juxtaposed images of some of the most–and least–privileged people on the planet, imparts a chilling, borderline guilty feeling at first, but once settled, serves as a reminder: this culture, this powerful music we all love so much, can do some amazing things when focused properly.

The video premiered at a live UN charity event Nov. 22 as a larger effort to fund humanitarian efforts, specifically in the Philippines and the aftermath of Taiphoon Haiyan. The concept of the campaign was built around the “#TheWorldNeedsMore…” hashtag, with fans encouraged to insert their pick for what it needs more of at the end of the tag. The world needs more of a bunch of things, but a socially aware humanitarian campaign and music video is a solid start, and in our opinion, the world could definitely use more globally conscious musicians.

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