Feb 24, 2016
Charli XCX Mints New Label With SOPHIE-Produced ‘Vroom Vroom’
Charli XCX - Vroom Vroom (Original Mix) [Vroom Vroom]

To inaugurate her new label, Charli XCX shares her SOPHIE-produced track, which shares the same name as the label, Vroom Vroom.

All the tell-tale signs of a SOPHIE production appear on Vroom Vroom, from the laser precision of his crystalline effects to the darkly contrasting bassline. Together with Charli XCX’s vocals and swagger, it’s an instant pop anthem saturated with attitude.

“Vroom Vroom Recordings is my new, experimental pop label,” Charlie says, “and it will combine my love for bubblegum pop with mystery and darkness.”

It’s a combination she’s perfected by bringing on SOPHIE for one of the label’s first showings. Vroom Vroom is also the first track off Charli XCX’s forthcoming EP which drops Feb. 26 on the imprint. You can check out some of Vroom Vroom’s latest releases here.

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