Just a few days after becoming the first UK solo artist to hit 1 billion Spotify streams, Calvin Harris has broke yet another record on the popular music platform as his track Blame has risen to #1 on Spotify’s Global Chart in an unprecedented amount of time. Blame reached the top of Spotify’s Gobal Chart a mere three days after its release, which is remarkable considering it generally it takes about seven weeks to reach the chart’s summit. Much of the track’s success is due to releasing Blame on Spotify at the same time it went on sale, allowing the track to spread faster.
Kevin Brown, Spotify’s Head of Label Relations for Europe, commented on Harris’ impressive feat:
“Virality is at the heart of our service, so when the Spotify engine fires on all cylinders, and music fans playlisting and sharing across the globe from the day of release, it can lead to extraordinary chart performance. For Calvin, the result is this unprecedented rate of growth and a global number one on Spotify just three days after release when we are more used to hits climbing to the top of the chart over weeks rather than days.”
News of Blame‘s record-breaking success comes in conjunction with the release of the video for the track. The music video is a club-centric one that follows a group of women on their night out. Check out the music video for Blame below, and pick up the track on Beatport here.