Hold It Against Me, the first single from her new album, is sure to be a hit among listeners of all shapes and sizes. Producers Dr. Luke and Max Martin have done a very good job of fusing pop and dubstep while maintaining Britney’s signature sound. The strategy at play behind this one surely was considered carefully; on the one hand, the producers needed to ensure that Britney’s old fans wouldn’t be disappointed by her new direction, while at the same time they had to undoubtedly show that Ms. Spears was moving in a new direction. Hats off to all the people behind this one, honestly–it’s pretty catchy.
Part of me feels like this post required no writeup whatsoever, as Britney’s new track Hold It Against Me more than speaks for itself. Diehard dubstep fans likely won’t think this is anything special, but that’s not really the point here. The mere fact that Britney Spears is utilizing dubsteppy elements is a testament to the changing face of music and an overall trending toward electronic dance music entering the mainstream of pop music in the United States. Of course we hope that better quality dubstep eventually gets better exposure to the masses, but we definitely see this as a positive move and a potential strong gateway for listeners out there living in the Top 40 bubble.