Bonnaroo used an unusual tactic to announce their 2015 lineup, asking fans to call in to their hot line (1-844-ROO-2015), where they would be given the name of a single artist in which to creatively reveal via Instagram.
The interactive process, which gave fans the power to uncover the excitement piece-by-piece, was paired with the festival’s live YouTube feed that showed clips from last year and culminated in a full lineup announcement video that featured the top fan Instagram pictures (see below).
Bonnaroo will be held June 11 through 14 this year in Manchester, Tennessee. Lineup highlights include deadmau5, Bassnectar, Flume, Caribou, SBTRKT, Jamie xx and many others. You can view the full line-up below.
Tickets go on sale Saturday, Jan. 17 at 12 p.m. EST on their website here.