Thanks to a deal inked by its parent company, SFX Entertainment, the recently expanded electronic music marketplace Beatport will provide Spotify with its library of exclusive music and video content, including live streams of SFX’ roster of events via Beatport Live.
Beatport will be given its own destination within Spotify for exclusive tracks, curated playlists, and live broadcasts, according to a release issued July 22. This and other new content endeavors will be headed up by Beatport’s newly named VP of Beatport media, Zel McCarthy, former Editor-In-Chief of Thump, who spoke with Billboard about his new role and the company’s plans in an exclusive.
The move comes as the latest in a series of Beatport shake-ups and no more than a day after SFX appointed new Beatport CEO Greg Consiglio, who has full-on drank the SFX Kool-Aid, noting in the release how excited he was to bring “EMC” (their homemade term for “electronic music culture”) to Spotify. He said that while the company is looking to expand its content distribution with a wide array partners, Spotify will be the only outlet with access to its many Beatport exclusives.
This could mean trouble for the newly launched Apple Music in engaging electronic fans, who may find their long-term streaming home in Spotify instead, given the combination of live event coverage, exclusives, and now-human curation–to retort that of Apple–provided by the staff of the decade-old Beatport.