Apple Music’s new partnership with Dubset Media Holdings now allows the service to house remixes, DJ sets, mixes, and mash-ups, a feature lacking recently from other licensed streaming platform on account of copyright issues.
Dubset works by using a technology called MixBank which analyzes any remixes and long-form content to determine which original recordings are being used inside each to then pay out the proper royalties. This essentially bridges the gap between consumer demand for unlicensed mixes and Apple Music’s difficult task of dealing with copyright infringement, a struggle that SoundCloud has newly experienced as they move towards more licensing deals.
“Remixes are a huge part of our culture–they allow DJs and fans to put our own creative spin on music,” says Steve Aoki to weigh in on the move. “Apple working with Dubset now is a really simple solution to something traditionally complex, and allows everyone to make money on this content for the first time.”
Of course, after remixes and mixes have been scanned for their individual components, there are still a lot of processes to fulfill before music can be uploaded to Apple, but it’s an operation Apple and Dubset seem more than willing to accommodate. Ever the trailblazers, this brings Apple Music one step ahead of its competitors and will no doubt attract a large demographic of indie, electronic, and hip hop music fans to the platform.
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