Jun 08, 2015
Apple Music Streaming Service Announced

Apple has finally unveiled its highly rumored Apple Music streaming service.

The announcement came during their WWDC event, and appears to be designed with rather large ambitions in mind. In short, Apple Music is the tech-giant’s answer to Spotify, and is being branded as “the next chapter in music.”

“Online music has become a complicated mess of apps, services and websites. Apple Music brings the best features together for an experience every music lover will appreciate,” Jimmy Iovine, who founded the Beats Music service Apple bought out last year for $3 billion, and who remains a figurehead of the project, said.

The service, which will be available June 30 on iPhone, iPad, Mac, and PC–with Android and Apple TV versions dropping in the fall–will feature the entire iTunes catalog, and is backed up by a radio station called Beats1. With hosts including former BBC Radio 1 star Zane Lowe, the Beats1 station will broadcast 24 hours a day, from New York, London, and LA, and is the only throwback to the Beats Music name.

Key to the service is Apple’s highly advanced music selection algorithms, including the automated “For You” service, which makes recommendations based on a user’s music collection, backed up by human curators. Artists will also be able to share exclusive content–including video and photos, as well as new music–through “Connect,” Apple Music’s answer to social media, with Pharrell and Drake already on board as launch artists.

Perhaps most important of all, and possibly dictating whether Apple Music is the next Spotify or the next Newton, is the price. Free to sample for the first three months, Apple Music will cost $9.99 per month for an individual, or $14.99 for a family. Keep an eye on the Apple Music website for more details on how to sign up.

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