The Def Jam team behind the Grammy nominated artist made history by striking up a deal with mega-app Snapchat to be the first clip to make its debut via the app. Fans on the app who followed Alesso’s “story” were given access to the video on Sept. 12 at 11:30 a.m. EDT, a full half hour before its worldwide premiere at noon.
Directed by Drew Cox and produced by Alesso, the Tear The Roof Up video enlists flames, swords, and jarring visuals to capture the brewing intensity behind the powerhouse big room track. If watching Alesso breakout into all around bad-assery sounds like your thing, this video is for you.
The video debut isn’t the only big news coming from the Alesso camp this week. On Sept. 11, the release date for Alesso’s August smash Heroes got an official release date for Sept. 15.
Tear The Roof Up is available now on Beatport.