Jack U’s Justin Bieber collab Where Are U Now gets an official music video that mirrors the pop star’s vulnerability in the song’s lyrics, sources fan art for a unique concept, and offers another helping of the dance moves you crave. Basically, we’re talking something for everyone.
Directed by Brewer for Prettybird productions, the video stars the Biebs himself and a ton of fan drawings that dominates the frame during the choruses and between segments of his crooning into the camera. As shown in the video, visitors to a Jack U gallery activation were given a still frame of Justin’s choreography and asked to… how should we say–augment–the images themselves.
Skrillex and Diplo elaborate on the fan-made concept in a statement released with the video:
“We are being overwhelmed, in a good way, by the success of “Where Are Ü Now” with Justin Bieber, so with the video we wanted to just take it back to the beginning of the record & essentially create an ode to our fans. Doing what we do, it’s entirely all about the fans. We walk a fine line by being “famous” and in the public eye but we are only here because of you, the fans. Justin wrote this record during a tough time in his life and it comes to us that sometimes, as artists, we are also just objects and we have to take that as much as we have to use that to create. We all do this for you, respect that you put us here and it’s Ü that made the video.”
While it might be hard to tell on first watch, there is some absolute gold hidden among these drawings. Since we’ve got nothing better to do, here are our 10 favorite finds.
With some good timing and tons of smacking the spacebar like an idiot, you too can strike doodle gold. Do share what you dig up.
Watch the video below, and pick up a copy of the original tune here. Don’t miss the remix package as well, featuring flips by Kaskade, Marshmello, and more.